December 15, 2016
Every touch point counts!
It’s not what you sell! It’s what you stand for that matters!
Everyone on the property works for the marketing department!
Don’t make ads that impress your boss, make ads that impress customers you don’t have!
In gaming the customer is not alway right, the data is always right!
The machine does not make you any money, the players do!
Clean floors are better than clean billboards!
Be nice to everyone, they could be the GM tomorrow!
Gaming is the only business where a smile on your face can move the bottom line today!
Once you get to 50% asian play you have 50% to go!
If marketing was easy, then operations would do it!
Your front line staff is your greatest amenity!
90% of all fish are caught by 10% of the fishermen!
If you are going to be a bear, be a grizzly!
No card no love!
You are never more than one player away from making your month!
Tier one players never quit playing, they just quit playing at your place!
Entertainment is a $100,000 maybe!
If the player leaves happy you were at least 50% right in your decision!
You down with ADT, yeah you know me!
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